Whether your business is a huge company or a baby company, as an advance in technology, an app is as important as an online presence on the web. Whether to follow trends or simply to help a specific marketing process, an app can be a very important tool for companies operating in highly competitive environments. Here are seven reasons why your business must have an app.
1. Increase customer conversation
Online applications have great potential in terms of increasing consumer behavior, since the Internet has managed the public and the public sector, the various functions can be used in the app to increase consumer behavior, such as e-commerce. transactions, valuable announcements to customers through implementation, loyalty cards, etc. This small engagement can bring customers back.
2. Stand out from competitors
Although it is true that technology takes over the business world, not all companies understand the idea of investing in an app. This can be a valuable platform for exploiting the market in new ways, especially if the industry that operates your business is not technologically oriented. This forward-thinking approach can encourage new customers to discover what to offer, and then to add sales.
3. Consumer loyalty
Because everyone is aware of the ever-increasing popularity of mobile apps, it can be the perfect platform for reaching customer ties. The latest statistics show that 36% of smartphone and 45% of tablet users in 2014 purchased at least one app for their device. With direct and effective two-way communication with customers, you definitely attract public attention. And if you are good in selling the benefits of buying products or services from your business, chances are you will find a number of loyal customers and the number of loyal customers to grow. Because let’s see it, advertising plates, ads, etc. May be of great importance to the public, but it’s this mobile app that can help companies to maintain that consumer.
4. Collaboration with other companies
Integration is very common in the business world, but the integration of progress will facilitate the inclusion of mobile apps. If both of these companies are part of the application in which the positions of customer engagement relative measured, for example, the number of “likes” on a Facebook page or the number of followers on Instagram account, which can be used to ensure the success of the two businesses increase in cases like these, using a feature or options that are available in such social media apps, such as tags or shoutouts, to raise awareness of customers for a major expansion.
5. Encourage the sale
Many customers tend to switch to companies where customer convenience is clear. To increase companies by increasing this market segment, there are several steps that need to be invested in the application. Various retail applications such as CVS Caremark and Walgreens can be used to get customers access to the company and make orders for the convenience of their own homes. This can increase sales to expand.
6. Create awareness
According to the Gallup survey, 90% of the time by average Americans has grown into app usage. This shows that mobile apps can be the perfect tool for making customers aware. Adding new features or designing marketing strategies like online-app-matched games can attract people’s attention to your business. This can be very valuable for new companies wanting to come to the market.
7. Collect a better analysis
While most companies still choose market research, mobile applications may also have many opportunities for analyzing demand trends, as well as the number of positions that are in violation of sales. In some cases, mobile app analysis can help companies more than field research. Various applications have been introduced into the app store, for example, iconosquare.com integrated with Instagram to provide an analysis of the better customer engagement.